Publisher Freshens Up Local News

70 West Sentinel Re-Branding




70 West Sentinel

News Publisher

Brand ID |Digital

70 West Sentinel needed a website redesign, including a new logo, to shake off the outdated feel of their site.

Before Re-Branding

Brand ID

  • Logomark
  • Tagline

A new logo was necessary as the original had been a DIY that did not work for the digital medium.

  • Colorspace

blue, red, grey, white


  • Website Design
  • Website Installation
  • Tech Support
  • Content Management System (CMS) – content updated by client

With a new lighter design, opened up by a judicious assignment of the brand’s colors, and whitespace providing breathing room for the eyes, the website’s focus is squarely on the content.