Nautical Class à la Française

Le Launch New Branding




Kelpie Yacht Charters

Travel & Leisure

Brand ID | Digital | Marketing

Kelpie Yacht Charters’ Le Launch, their new water taxi service operating on the Hamptons Waterways, needed branding that reflected the high-end, easy breezy lifestyle of the East Coast’s summering crowd. The emphasis would be placed on the owner’s own love affair with all things French, especially beach culture along the Riviera.

Brand ID

  • Brandmark
  • Wordmark
  • Tagline

Typography and colors needed to reflect a vintage European feel. Red, white and blue colors, and the stars, invoke both the French and American flags.

  • Colorspace

blue, red, grey, white

  • Patterns

The stripes were inspired by “La Marinière”, a long-sleeve shirt with Breton stripes, characteristically worn by French naval sailors.


  • Post Card
  • Poster


  • Website Design
  • Website Installation
  • Tech Support
  • Content Management System (CMS) – content updated by client