Kelpie Yacht Charters New Branding
Branding of new private sailing charter company offering luxurious, high-end services in the Hamptons. The featured jewel of the brand is a celebrated classic schooner with a long, dazzling history.
Brand ID
- Brandmark
- Wordmark
- Tagline
Reworking of an established logomark featuring the mythological kelpie, a shape-shifting spirit of Celtic origin that sometimes took the form of a water horse.
- Colorspace
gold, grey, black, white
Marketing
- Post Card
- Poster
A sparkling elegance, hallmark of the brand, echoes throughout its promotional material.
Digital
- Website Design
- Website Installation
- Tech Support
- Content Management System (CMS) – content updated by client
Client wanted a light, airy, refined website to reflect the classic schooner’s own graceful lines.
