Luxury Sailing Along the East Coast

Kelpie Yacht Charters New Branding




Kelpie Yacht Charters

Travel & Leisure

Brand ID | Marketing | Digital

Branding of new private sailing charter company offering luxurious, high-end services in the Hamptons. The featured jewel of the brand is a celebrated classic schooner with a long, dazzling history.

Brand ID

  • Brandmark
  • Wordmark
  • Tagline

Reworking of an established logomark featuring the mythological kelpie, a shape-shifting spirit of Celtic origin that sometimes took the form of a water horse.

  • Colorspace

gold, grey, black, white


  • Post Card
  • Poster

A sparkling elegance, hallmark of the brand, echoes throughout its promotional material.


  • Website Design
  • Website Installation
  • Tech Support
  • Content Management System (CMS) – content updated by client

Client wanted a light, airy, refined website to reflect the classic schooner’s own graceful lines.