Manchester Ink Link Re-Branding
client
industry
services
News publisher wanted to update their site from DIY local to a more modern, user-centered, friendly design from the starting point of a brand new logo.
Before Re-Branding
Digital
- Website Design
- Website Installation
- Tech Support
- Content Management System (CMS) – content updated by client
Bogged down by technical issues, and needing to navigate away from a design that did not work with the publisher’s vision of a more expansive network, the site was designed with a 3-column layout, and the new logo’s smartened color scheme.
Satellite sites for subscriptions and for voting were added using the brand colors and logo variations.
manchesterinklink.com
vote.manchesterinklink.com
vip.manchesterinklink.com
Working with Manon has been a game-changer for me. I was referred to Manon by a fellow local news publisher at a time when I was struggling to find the right developer to help me elevate my site and take over back-end administration duties – as my traffic grew I was in need of a more reliable network and the technical requirement were way over my head. Manon not only immediately understood what I needed, but her sense of design was intuitive and right on the mark. My site redesign has actually resulted in ad sales, when potential advertisers compared my site to the statewide news organization’s site. Manon is always responsive and makes me feel like I have a five-star tech team in my corner. Her experience working with similar online news publications is invaluable, as it informs the way she manages the site. I’ve experienced no down time and no site issues in the years since we’ve been working together. If you’re looking for a responsive and top-shelf site developer, look no further.
Carole Robidoux, Manchester Ink Link Editor/Publisher