Bienvenue in the Urban Jungle

Felix Restaurant Branding




Felix Restaurant


Brand ID | Digital | Marketing

A long-time staple of NYC’s Soho neighborhood, the French bistro’s branding reflects the vintage furnishings and decorations imported from France, merging elements from the Art Nouveau, Art Deco and Mid-Century eras.

Brand ID

  • Brandmark

To celebrate the restaurant’s 25th anniversary, a new logo was needed. So a ribbon marks the milestone, and the typeface mimicks the original signage on the restaurant’s facade.


  • Post Cards
  • Posters

Restaurant’s promotional material consists of mostly post cards, posters and social media flyers for their French-flavored special events.

  • Menus

Seasonal F&B menus using old world ornaments and brand’s colorspace.


  • Website Design
  • Website Installation
  • Tech Support

Utilizing the restaurant’s main colors, burgundy red and mustard yellow, the site’s focus was not only on the food prepared by their first-class chef, but also the special fêtes that their international clientele love, including World Cup, Bastille Day, and New Year’s Eve.