Felix Restaurant Branding
A long-time staple of NYC’s Soho neighborhood, the French bistro’s branding reflects the vintage furnishings and decorations imported from France, merging elements from the Art Nouveau, Art Deco and Mid-Century eras.
Brand ID
- Brandmark
To celebrate the restaurant’s 25th anniversary, a new logo was needed. So a ribbon marks the milestone, and the typeface mimicks the original signage on the restaurant’s facade.
Marketing
- Post Cards
- Posters
Restaurant’s promotional material consists of mostly post cards, posters and social media flyers for their French-flavored special events.
- Menus
Seasonal F&B menus using old world ornaments and brand’s colorspace.
Digital
- Website Design
- Website Installation
- Tech Support
Utilizing the restaurant’s main colors, burgundy red and mustard yellow, the site’s focus was not only on the food prepared by their first-class chef, but also the special fêtes that their international clientele love, including World Cup, Bastille Day, and New Year’s Eve.
